REVIEW: Better Basics Laborbedarf joined its newly appointed distributor for the Middle East Meslo from the 24th of October to the 26th of October at ARAB LAB 2022 in Dubai.
The Trade Show hosted over 1,000 exhibitors displaying cutting-edge laboratory and analytical instruments, quality control tools as well as nanotechnologies and robotics. Over 10,000 visitors as well as buyers from over 100 countries attend the show.
It was the ideal setting for us to launch the SmartRack® family of products to a large number of growth industries in the region as well as to a significant number of distribution partners of Meslo, providing us with excellent market coverage across the Middle East and Africa.
Our unique and innovative design is delivering unprecedented improvements in lab safety, productivity and efficiency paired with a very interesting ROI. This was acknowledged by many of the customers and distribution partners, which we introduced to the SmartRack® during the show.
The concurrently running application and technology-focused seminars, including Foodlab and Medilab and Envirolab drew in a diverse and highly interested customer base across a broad range of our targeted industries. We are off to a great start now and we are very excited about the interest and the opportunity to place our products with key customers across the region.
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